Marketing performs best when everyone involved — from business owners to team members — understands not just what to do, but why it matters.
That’s where marketing coaching comes in. At AB Comms, I help UK SMEs, founders, and marketing teams strengthen the strategy, structure, and skills needed to deliver consistent, confident marketing. Whether you manage your marketing in-house, work with freelancers, or collaborate with agencies, I’ll help you strengthen both the strategy and the people behind it — so your team can deliver consistently, creatively, and with purpose.
Why Marketing Coaching Matters
For many small and growing businesses, marketing can feel overwhelming — too many options, too little time. Coaching gives you a structured way to focus on what matters most, align your team, and build the confidence to make smart marketing decisions.
Marketing Coaching Programs
Marketing Strategy Coaching
Create focus, direction, and confidence in your marketing
This coaching program helps you take control of your marketing — building a clear, actionable strategy that delivers measurable results.
Together, we’ll align your goals, audience, and activity so your marketing works harder and feels easier.
It’s not just about the plan — it’s about giving you the tools and confidence to make it happen.
What’s included
- Pre-coaching marketing audit & onboarding questionnaire — to tailor every session to your goals
- 1:1 or team strategy sessions (virtual or in-person across the South East UK)
- Step-by-step plan creation — from positioning and messaging to content and channel mix
- Templates & toolkits for campaign planning, measurement, and implementation
- Progress accountability & follow-up review one month after programme end
Ideal for
- Growing businesses without a dedicated marketing director
- Marketing teams seeking an external perspective or extra leadership capacity
- Business owners who want measurable, joined-up marketing support
- Organisations managing multiple suppliers or channels needing clarity and coordination
Outcomes
- A clear, confident marketing strategy, designed together that you own
- Improved collaboration with agencies / freelancers
- Measurable progress aligned to your business goals
Team & Individual Development Coaching
Develop the people behind your marketing
Strong marketing comes from capable, motivated people. This program helps you and your team build the skills, confidence, and mindset to deliver effectively — whatever your structure.
What’s included
- Personalised 1:1 and team coaching sessions
- Skills development across content, campaigns, and analytics
- Collaboration & communication workshops
- Post-program check-in call (4–6 weeks later) to review progress and sustain momentum
Ideal for
- Teams looking to strengthen collaboration and delivery
- Individuals stepping into new marketing or leadership roles
- Business owners wanting to empower their team
Outcomes
- Confident, capable marketing teams
- Improved collaboration, leadership, and communication
- Lasting confidence and capability
How It Works
All coaching programmes are flexible and can be delivered:
- As stand-alone packages (6–8 weeks)
- As ongoing quarterly partnerships
- Or as hybrid support, combining coaching with hands-on Marketing Support & Delivery
Sessions are available in-person across the South East or online nationwide.
Why AB Comms
With over 25 years’ experience leading marketing teams across Europe and supporting UK SMEs, I know how to balance strategic clarity with practical delivery.
My approach is collaborative, structured, and people-focused — helping you build confidence and capability that lasts long after our sessions end.
Clarity builds confidence. Confidence builds results.