Marketing Strategy Consultant

About AB Comms

Helping UK SME founders and leadership teams see their marketing clearly, build a strategy they believe in, and deliver it with confidence.

My Approach

About

Every business I work with is different, but the goal is always the same: to make marketing feel clear, structured, and achievable.

I'm Anneliese Bryan, founder of AB Comms. With 25 years in marketing and a decade running my own business, I understand both sides of the table. I know what it takes to make marketing work when budgets are tight, everyone wears multiple hats, and every decision has to count.

I work as an outside eye. My job is to bring fresh perspective, honest assessment, and clear thinking to your marketing, then help you build a strategy your team can own and deliver. I don't run your marketing. I help you work out what it should be doing and why.

Let's discuss your marketing

How I Help

A clear process. A plan your team can own.

I work in a simple three-stage progression:

Marketing Diagnostic - an honest look at what's working, what isn't, and where the real gaps are.

Strategy & Planning - we build the plan together. You leave with a practical, prioritised roadmap in plain language, ready to implement.

Advisory & Coaching- a sounding board as your team delivers, to build confidence and capability over time.

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Experience

25 years of marketing. An outside perspective you can trust.

Over 25 years I've worked with founders, MDs, and marketing leads across media, tech, food, health and wellbeing, and live events. For 10 of those years I've been running AB Comms as an independent business, which means I understand your world from the inside.

That experience shapes how I work today: bringing the insight of a senior marketer with a practical understanding of what it takes to make marketing work inside a real business, where everyone wears multiple hats and every decision counts.

Along the way I've built up a network of trusted freelancers and agencies across branding, web design, content, and more. If you need specialist support to implement your strategy, I'm happy to point you in the right direction.

Experience

What working with me looks like.

Make your marketing work harder with clarity, structure, and results that matter.

You won't be handed a document and left to figure it out. We work through the process together, and I stay involved until you have the clarity and confidence to move forward.

What you can expect:

- An honest outside perspective. I'll tell you what I actually think.
- A strategy built around your business. Your goals, your team, your capacity.
- A plan your team can own. Practical, clear, and ready to implement.
- No jargon, no over-complication. Just clear thinking and honest advice.

Q&A

Frequently Asked Questions:

1. Who is AB Comms best suited to?

I work with UK SME founders and leadership teams who have resource to run their marketing, but want clearer strategic direction. Typically, marketing activity is happening, but it feels reactive or disconnected, and you're not sure what's working or where to focus next.

2. What does working with AB Comms involve?

It starts with a Marketing Diagnostic: an honest look at where your marketing is now, what's working, what isn't, and where the real opportunities are. From there we build the strategy together, and I hand you a plan your team can own and implement. Some clients take the plan and run with it. Others find it useful to have a sounding board as they implement, through ongoing Advisory & Coaching support.

3. How is AB Comms different from a traditional marketing agency?

Agencies plan and execute marketing on your behalf. I help you work out what your strategy should be, then support your team to deliver it. The result is a team with more clarity, better decision-making, and genuine ownership of their marketing.

4. Do you support marketing delivery and implementation as well as strategy?

No. My role is strategy, planning, and coaching, not delivery. I'm not managing campaigns, briefing agencies, or producing content. If you have a team or suppliers in place to do that, I can help you give them better direction. I can also help in suggesting partners for you to work with.

5. What is the benefit of bringing in an outside perspective?

When you're inside a business, it's hard to see your marketing clearly. You're too close to it. An outside perspective brings objectivity. I can ask the questions that don't get asked internally and surface things that are easy to miss when you're in it every day.

6. How do I know if AB Comms is the right fit for my business?

The best way to find out is a conversation. Book a free 30-minute call and we'll work out together where your marketing needs the most attention.

Ready to see your marketing clearly?

Book a free 30-minute call. Let's see what a fresh pair of eyes can spot.

Book a free call