step two
Strategy & Planning
A plan you have built, believe in, and can actually deliver.
Strategy and Planning.
Having a clear diagnosis of where you are is one thing. Knowing what to do next is another. Strategy & Planning is where we build the plan together: grounded in your business, your goals, and your team's real capacity to deliver.
This support is ideal if:
- You’re unsure what to prioritise
- You have lots of ideas but no clear plan
- Your marketing is reactive or driven by internal requests
- You’re not sure what’s working or what to stop
- You want senior marketing thinking without the cost or commitment of a full-time hire.
What we work on together.
This is not a document I hand you and walk away from. It is a strategy we co-create through a structured series of sessions, so you understand every decision in it and can take full ownership of it. The strategy covers:
Clear positioning and messaging
Priority channels and where to focus
A practical, phased 12-month roadmap
Goals and how you will measure progress
Guidance on quick wins vs longer-term priorities
Team and resources
Making sure your plan is realistic and deliverable.
The goal is a strategy that guides decisions and supports day-to-day activity, not something that sits in a document and gets forgotten.

How Strategy & Planning works
Together, we’ll work through a clear, collaborative process:
- Discovery session to understand your goals and challenges
- Working sessions to explore ideas and make decisions
- A practical plan and tools to keep everything focused
- A follow-up session to review progress and answer questions as you get started
This can be delivered one-to-one with a founder or marketing lead, or as a collaborative process with your wider team.
Available virtually across the UK or in person across the South East.
What you’ll come away with.
By the end of our time together, you’ll have:
- A clearer, more confident marketing direction
- A practical 12 month plan
- Stronger alignment across your team and partners
- Clear priorities and next steps
- Better understanding of what works and why
You’ll receive:
- A concise strategy summary
- A simple activity roadmap
- Clear priorities your team can own
Strategy & Planning
Ready to build a strategy your team can own?
Book a free 30-minute call and we will work out together whether Strategy & Planning is the right next step.

