About AB Comms — Marketing Clarity, Capability, and Results for SMEs
Helping SMEs turn marketing complexity into clarity, confidence, and results.
I founded AB Comms to bring fresh thinking and practical support to ambitious small and medium-sized businesses that want their marketing to make a real impact.
After more than 25 years in marketing, I’ve learned that success isn’t about big budgets — it’s about clear direction, consistent delivery, and confident decision-making.
Many SMEs face the same challenge: marketing that feels reactive, disjointed, or overwhelming. My role is to help you step back, refocus, and take control — so your marketing drives results that matter.
My Approach
Every business I work with is different, but the goal is always the same: to make marketing feel clear, structured, and achievable.
You won’t get jargon, long reports, or overcomplication — just an honest, collaborative partnership focused on helping you and your team move forward with clarity and confidence.
I combine strategic thinking with hands-on experience, working flexibly to deliver what your business really needs — from guiding your strategy and coaching your team, to managing ongoing marketing activity that keeps momentum.
How I Help
Marketing performs best when it’s both strategic and consistent.
That’s why my support focuses on two core areas — designed to work independently or together:
Marketing Strategy & Coaching – Build focus, structure, and capability. I’ll help you and your team step back, see the bigger picture, and work with you to create a strategy you understand and can deliver confidently.
Marketing Support & Delivery – Turn your plans into purposeful, coordinated activity. I provide senior-level support to help you manage, execute, and measure marketing that delivers results that matter.
Whether you’re refining your marketing strategy, need structure for your campaigns, or want both strategic direction and delivery, I’ll help you bring order, confidence, and progress to how your marketing gets done.
My Experience
Over the years, I’ve led marketing across media, tech, food, health and well being, media and entertainment and live events, supporting founders, marketing leads, and teams through growth, change, and repositioning.
That experience has shaped how I work today — blending the insight of a senior marketing director with the practicality of someone who understands what it’s like to wear many hats in a busy SME.
It’s this combination of clarity, capability, and commercial sense that helps my clients move from uncertainty to confident, measurable marketing.
What You Can Expect
My role is to be the catalyst — the partner who challenges assumptions, sparks new ideas, and helps you see opportunities in a different way.
Whether I’m developing strategy, supporting delivery, or coaching your team, my goal is simple: to help you make confident marketing decisions that drive progress and deliver results that matter.
What you can expect from working together:
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Collaborative and grounded approach — I work alongside you, not over you.
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Flexible support — tailored to your goals, team, and resources.
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Trusted perspective — bringing focus, structure, and positive change.
Whether we work together for a single project or in an ongoing partnership, my aim is simple: to make marketing easier, clearer, and more effective — so you can focus on running and growing your business.
Let’s make your marketing work harder — with clarity, structure, and results that matter.
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