With an extensive team of professionals within our network, we partner with these specialists, as needed, to deliver the right solution for your business:
Marketing Strategy
Strategy is the cornerstone of your marketing plans. You can’t move forward with execution until you know who you are talking to, what you are saying and how you are saying it. As part of the process we take a deep dive into your business, your competitors, your consumers, your existing marketing plans and your owned channels.
Most importantly, I set measurable goals to help us determine the Return on Investment (ROI). From there we formulate a bespoke, results driven integrated marketing strategy to propel your business forward. I can develop plans based on a single need (e.g. design a website) or I can create full annual marketing plan that aligns to your business plans and objectives, or somewhere in between.
Marketing Consultation (Starter pack)
Don’t know what you need? But you know you need to do something different. I can come in and analyse what you are doing now, assess your current channels and provide recommendations on how to improve performance and results. The end result of this limited-time consultation, is a set of recommendations that you can implement yourself or I can help you put your best foot forward.
Marketing Campaign Implementation
Whether I have helped formulate your marketing strategy, or you have a fully baked plan that needs to be executed, I can help you deliver on those all-important tactics. From building a website, developing digital ads to establishing new social media channels and creating a content calendar, I can help you execute across all channels, ensuring metrics are set up along the way.
Digital Marketing and Web Design
Do you need help designing your website and rebuilding the one you already have? Working with my partners I will deliver a fantastic user experience, build a custom design, captivate your audience through the content, and convert leads. All our websites are optimised for SEO to ensure your customers can easily find you. Built in analytics enables you to track your web statistics and optimise the content.
Search Engine Marketing
Grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying to feature on search engines such as Google or Bing , it’s never been more important to advertise online, and search engine marketing is an effective way to promote your products and grow your business. I can help advise on setting up SEM or PPC campaigns.
BRAND IDENTITY & STRATEGY
Having a clear brand identity is essential to build integrity, reputation and trust. To create brand affinity, companies must have a vision for the brand, an understanding of what it stands for (mission) and a defined set of rules to live by (values). These important factors will enable you to tell your companies story and evoke emotion with your customers.
Once these core elements are defined, we will work with our partners to develop the brand identity using logo’s, wordmarks, imagery, icons, colours, fonts. All the tactile features that define your distinct brand and make it stand out from the crowd.
Social Marketing
Social media is as important as your website, it’s an opportunity for you to connect and engage with your customers and prospects. Whether you have existing social channels that you want to improve, or you are starting from scratch, we can help establish your presence in different communities and work on a content strategy for each. We can deliver an influencer outreach program, create viral-worthy content or execute a paid media buy, keeping you current and part of the conversation.