Core Services
Marketing Strategy & Coaching for SMEs
Create a clear, confident marketing strategy you can actually deliver.
Marketing Strategy and Coaching.
If your marketing feels busy, reactive or disconnected from what the business really needs, Strategy & Coaching helps you step back, refocus and build a plan that feels clearer, more achievable and aligned to your goals.
I work with founders, marketing leads and teams who want their marketing to feel more strategic, structured and confident — not just a list of ideas or tasks.
Whether you’re starting from scratch or refining what you already have, we’ll create a strategy your team can understand, use and deliver.
This support is ideal if:
- You’re unsure what to prioritise
- You have lots of ideas but no clear plan
- Your marketing is reactive or driven by internal requests
- You’re not sure what’s working — or what to stop
- You need strategic direction, but not a full-time senior hire
If marketing feels “busy but not effective,” Strategy & Coaching helps you regain control, clarity and focus.
What we work on together.
Each engagement is shaped around your needs, but typically includes:
Direction and priorities
Defining what really matters
Audience and positioning
Strengthening who you’re targeting and why.
Messaging
Clarifying how you talk about your offer.
Channels and activity
Deciding where to focus time and budget.
Measurement
Understanding what good looks like.
Team and resources
Making sure your plan is realistic and deliverable.
The goal is a strategy that guides decisions and supports day-to-day activity — not something that sits in a document and gets forgotten.
How Strategy & Coaching works
Together, we’ll work through a clear, collaborative process:
- Discovery session to understand your goals and challenges
- Working sessions to explore ideas and make decisions
- A practical plan and tools to keep everything focused
- Follow-up sessions to support implementation
This can be delivered one-to-one with a founder or marketing lead, or as a collaborative process with your wider team.
Available virtually across the UK or in person across the South East.
What you’ll come away with.
By the end of our time together, you’ll have:
- A clearer, more confident marketing direction
- A practical 3–6 month plan
- Stronger alignment across your team and partners
- Clear priorities and next steps
- Better understanding of what works and why
You’ll receive:
- A concise strategy summary
- A simple activity roadmap
- Clear priorities your team can own
Connected with Support & Delivery.
If you also need support turning your plan into consistent action, Strategy & Coaching can be combined with Marketing Support & Delivery — giving you both clarity and execution.
Let’s bring more clarity to your marketing. If you’re ready to define a more confident, structured approach to your marketing, I’d love to help.